Behind the Scenes: Meet the Marketing Teams

As with any successful lodge, we have several companies who support us in the various fields of marketing. Without marketing you cannot survive in any business.

Our Marketing Teams are made up of dedicated staff who pound the streets during the days, attend functions in the evenings, organise workshops, marketing trips, PR, reporting, and are just continuously putting a good word out. They work incredible hours striking up brilliant and loyal relationships with the trade. Garonga is forever thankful for their professionalism and dedication. Meet the teams…

United Kingdom and Ireland

Ethos Marketing have been representing Garonga since day one. That in itself speaks wonders. Alison, Amanda, Sue, Claire and Kevin have been totally professional and successful in what they do.

Behind the Scenes, Marketing Teams, Garonga, South African safari, safari camp
Alison Whitfield, Founder and Managing Director of Ethos Marketing

A very experienced team for Africa marketing; they don’t just represent Garonga as they have a large portfolio that they represent.

Marketing Teams, Garonga, South Africa
Garonga’s owner, Bernie Smith, with James Jayasundera and Hattie Coleman of Vivid Travel

One of the things we do is arrange sales trips around the UK for Bernie with one of the Sales Team usually accompanying him to ensure continuity of the relationship building and smooth follow ups. This was Bernie on his latest trip with James Jayasundera and Hattie Coleman of Vivid Travel.

Germany and Benelux

Hella has been representing Garonga for many years. Raised in Namibia, she has a very full knowledge of Africa and is an “old Africa hand” (meant in the most respectful way of course!) She also represents a large portfolio of African products, most of which are part of the Classic Safari Africa Group. She is ably supported by Roland, who has the responsibility of dealing with PR such as organising press trips, magazine articles etc.

Behind the Scenes, Marketing Teams, Garonga, South African safari, safari camp
Hella from Garonga and Classic Safari Africa

South Africa

 Africa In Focus is owned and run by Andrew McEwan. Andy set up AIF in 2005 after having operated as a professional safari guide at Singita for many years. This experience has given him a true knowledge of how a lodge works and can give the trade a genuine picture of how things are done.

Behind the Scenes, Marketing Teams, Garonga, South African safari, safari camp
The team at Africa in Focus

AIF have been representing Garonga for about eight years now and we have a truly awesome and friendly relationship with Andy and his team. Andy is ably supported by Rogan, his GM, Cherly, in Johannesburg and Leonie in Cape Town. AIF also represent a portfolio of stunning properties in Southern Africa.

Classic Safari Africa

Classic Safari Africa is an association of privately owned camps and properties in East and Southern Africa. Each property is unique in that the owners are very much hands on and the property itself is small and intimate. A tough inspection must be passed to become a member and a very high benchmark is necessary to qualify. All the properties, together with Classic Safari Africa, often attend marketing trade shows, local and international, together on the one stand which makes a formidable presence.

Annually we attend an AGM at one of the properties where we swop ideas and have discussions about the association and properties etc., which is priceless. We would easily recommend any one of these properties for your holiday. Classics is a well-known and highly respected brand in the African Tourism Industry. It is superbly organised and controlled by our Executive Officer, Pauline, who runs the office from Cape Town.